Andrew Tate Champions Program
SALES OPERATIONS / PIPELINE RECOVERY
The next sales conversations were already in the database.
We built a reactivation and qualification system in under 48 hours. The campaign produced 275 booked appointments without new paid ads.
275
Appointments booked
- Contacts targeted
- 14,397
- System build time
- <48 hrs
- Closes reported
- 31
- Open rate
- 41.26%
Sebastien’s contribution: We designed the qualification logic, reactivation campaign, post-booking cancellation flow, tagging, and routing.
Campaign window: Jan. 13–24, 2025
The constraint
Thin calendars.
No new paid traffic.
The Champions Program’s sales pipeline had stalled. New paid advertising was unavailable, and too many existing appointments came from cold outreach or weak-fit prospects.
The contact list was the available source of demand. Sending everyone straight to a closer, though, would simply create a different problem.
The available opportunity
14,397
Existing contacts targeted.
A reactivation campaign could reconnect with prior interest while qualification protected the sales team’s time.
Contacts targeted, not delivered emails or successfully reactivated prospects.
The strategy
Recover the interest.
Protect the calendar.
The system needed to do two jobs at once: give dormant prospects a relevant next step and keep unsuitable appointments from consuming closer time.
Create conversations
Re-engage the existing audience without buying new traffic.
Keep fit in the process
Screen region, readiness, and commitment, then route the right prospects to sales.
The recovery system
Qualification was part
of the recovery.
01 / Reopen the conversation
Start with the audience
already within reach.
Reactivation emails gave the existing list a path back into the offer. The campaign reports 9,023 delivered emails, a 41.26% open rate, and a 3.5% click-through rate.
Champions / reactivation
Jan. 24 report
9,023
Delivered emails
41.26%
Opened
3.5%
Clicked
302Form submissions
275Booked appointments
System walkthrough
Champions · Reactivation & qualification
Step 1 / 6
Start with interest already earned.
The reactivation began with the existing contact list, not a new paid campaign.
What happens here
- Existing audience
- Reactivation segment
- Outreach-ready contacts
Next handoff
Move the selected list into outreach.
Interactive illustration of the system we built. No live contact data. Results are reported separately.
02 / Keep the calendar useful
A booking was not
the final quality check.
Qualification happened before booking, with a post-booking cancellation flow for unsuitable appointments that passed the first screen. Tags and routing moved prospects to the appropriate closer or follow-up.
The campaign records 138 automatically removed appointments. Their relationship to the 275 booking total is not verified, so we do not subtract one from the other.
View the original application form
The actual application experience. Select to inspect the form in full.
Campaign results
275
Booked appointments.
No new paid ads.
- Closes reported
- 31
- System build time
- <48 hrs
Campaign: January 13–24, 2025. The 48-hour figure refers to the system build, not the sales period.
Inside the campaign
The team felt the difference.
The team described better sales conversations alongside the appointment figures.
Inspect the original campaign update
Shared in the campaign Slack update
“Best quality leads i’ve gotten in a while, they were ready to buy”
Sales-team feedback
Quoted in Sebastien Percy’s January 24 campaign report.
🔥 🤝
Typeset excerpt from the original message.
A new use for existing demand
The project connected dormant-list outreach, qualification, booking review, and sales routing. The recovery was not simply more appointments—it was a process designed to make those conversations more useful to the team.
What is it like to work with us?
Have demand sitting inside a stalled pipeline?
We can help identify where the path is breaking and rebuild the follow-up, appointment, and sales process around the demand already there.