Sales Revolution
EDUCATION & EVENTS / LIVE EVENT GROWTH
The campaign had to do more than get clicks. It had to get people into the room.
We connected promotion, ticketing, reminders, and event-day communication for Sales Revolution. The team reported $26K+ in cash collected and approximately 90 attendees at the Montreal event.
$26K+
Cash collected · team reported
- Tracked advertising leads
- 205
- Blended CPL
- $2.07
- Attendees
- ~90
Sebastien’s contribution: We led paid-media strategy, funnel design, automation, reminders, and event coordination.
Window: May 2026
The event
A live room depends
on everything before it.
Sales Revolution was bringing people together in Montreal for a live sales event in May 2026. Interest had to become a ticket, a plan to attend, and a person walking into the venue.
Paid media was one part of that journey. The landing page, ticket options, abandoned-cart recovery, itinerary, and reminders all needed to work together.
The operating brief
- Event
- The Sales Revolution
- Place and date
- Montreal · May 2026
- The job
- Connect first exposure to event-day attendance.
F1-week positioning is team-reported context.
The strategy
Acquisition and attendance
were one job.
We treated the campaign as a connected experience. Earn attention, make ticketing clear, recover unfinished purchases, and keep attendees informed through event day.
A reason to come
A clear event promise across paid and organic promotion.
A way to commit
Landing, ticketing, and confirmation pages with defined next steps.
A plan to arrive
Layered reminders, itinerary details, and event communication.
From attention to attendance
Every asset had
a next step behind it.
01 / Give the event an identity
Make the room
worth paying attention to.
Original square, vertical, and wide creatives carried the event’s promise across placements. Paid lead campaigns and an organically distributed, boosted reel supported discovery.
Creative #2 recorded 153 form leads at a platform-reported $1.72 CPL within the disclosed lead-campaign data. It is a subset, not an additional result.
02 / Make the commitment clear
Interest needed
a ticketing path.
The landing page established the event, date, and promise. Ticket selection explained General Access and Mastermind options, while confirmation gave buyers their itinerary and next steps.
Explore the funnel demo03 / Support the journey to the venue
Keep the event
on the calendar.
Ticket-purchase, abandoned-cart, itinerary, video, and event-reminder workflows supported the follow-through. Event-day communication connected the campaign to the experience in the room.
Workflow enrollment counts are historical activity, not unique attendees or delivered-message totals.
The room and the reported results
~90
People in the room.
Team-reported attendance · 75 seated and 15 standing.
- Cash collected
- $26K+
- Tracked advertising leads
- 205
- Lead-campaign spend
- $423.73
- Calculated blended CPL
- $2.07
- Final all-event Meta spend
- $454.66
Team-reported event collections.
The team reported attendance and cash collected; advertising spend and leads reflect Meta campaign reporting. Event revenue includes more than paid-ad sales.
The event itself
The room in session · attendees seated for the live Sales Revolution presentation.
1 / 3
Photos do not advance automatically. Use the buttons, arrow keys, or swipe to browse.
Original event photography · visitor-controlled gallery · photographs illustrate the experience, not an independent attendance count.
$26K+ collected at the event.
The team reported $26K+ collected and an approximately 65× launch-day working return. This team-reported launch-day ratio is not paid-ad attribution.
Using the minimum disclosed $26,000 and final $454.66 ad spend gives approximately 57.2×. Full context is preserved below.
In the client’s words
The morning after the event.
“You guys are absolutely incredible.”
“Not only did they put together all the resources and the assets for the event … the systems, the emails, the automations.”
Stephanos thanked Sebastien and Yassin by name, crediting their event assets, landing page, systems, and support while the event was running.
Excerpts from the supplied event testimonial recording. Excerpts reordered for presentation; ellipsis indicates omitted words.
“Thank you for everything you’ve done—not just with the events, but everything in general and teaching the team.”
Separate client message · typeset from the saved Slack feedback excerpt.
Proof & Impact
205 tracked leads helped fill a 90-person live event.
The lead campaigns recorded 205 tracked advertising leads on $423.73 in spend, a calculated $2.07 blended CPL.
Ticketing, abandoned-cart, itinerary, video, and event-reminder workflows supported the journey after acquisition.
The team reported approximately 90 attendees on May 21, including 75 seated and 15 standing.
Original Campaign Creatives
Three original campaign creatives in 1:1, 9:16, and 16:9 formats — used across Meta placements.
Original campaign creative · 1:1
Original campaign creative · 9:16
Original campaign creative · 16:9
Explore the event funnel
The published demo shows the landing page, registration, confirmation, and reminder experience. The inline preview is read-only.
Ad Creative #2 — the campaign identity applied to Meta creative.
CREATIVE PRODUCEDMeta campaign creative
Creative #2 was the strongest form-lead performer in the disclosed lead-campaign data.
The exact disclosed primary ad copy as served on Meta.
AD COPY153
$263.27
$1.72
29,866
343
1.15%
3. Organic Instagram reel
Distributed organically and boosted to expand reach.
View reel on InstagramPlatform measured · combined organic + boosted distribution
Of the total, 4,079 views were organic and 43,782 were ad-driven.
From interest to attendance
The funnel moved visitors through three core pages: event landing, ticket selection, and post-purchase confirmation.
Landing page
Hero hook, event identity, May 21st Montreal, and the core promise.
PAGE DESIGNEDReminder / confirmation
Post-purchase confirmation with itinerary and event-day logistics.
PAGE DESIGNEDCampaign details
Lead Campaign 1
Platform measured
Lead Campaign 2
Platform measured
Historical workflow enrollments — not unique people. A single person may appear in multiple enrollment counts.
Workflow library — automation sequences for ticketing, reminders, and abandoned-cart recovery.
AUTOMATION ARCHITECTUREEvent reminders map — layered SMS and email reminder architecture.
REMINDER ARCHITECTUREWhat is it like to work with us?
Planning a high-ticket event?
We can help connect the campaign, registration, reminders, follow-up, and event experience so interest has a clear path to attendance.