The Scale Map
EDUCATION & EVENTS / HIGH-TICKET WEBINAR LAUNCH
A live launch in under five days. Three high-ticket deals.
We connected an existing audience to a webinar, a clear offer, and a follow-up path. Two live sessions produced three client-reported $4,997 deals.
<5 days
To build
- 1st session reg.
- 321
- Encore reg.
- 343
- Deals at $4,997
- 3
- Sold (calc.)
- $14,991
Sebastien’s contribution: We led rapid funnel design, registration/thank-you and VSL path, WebinarJam/AddEvent setup, Instagram CTA plan, email/SMS reminders, live-session operations, and result reconciliation.
Build window: Under 5 days · Sep. 3–4, 2025 sessions
The launch window
The audience was there.
The launch path was not.
The Scale Map had an existing Instagram audience and a high-ticket offer. Reaching that audience one conversation at a time was not an efficient launch strategy.
The team needed a connected registration, live-session, and offer journey—and less than five days to build it.
The constraint
<5 days
To turn attention into a launch.
Pages, webinar setup, calendar placement, reminders, and follow-up all had to work together by the first broadcast.
Build duration, as reported by the client.
The strategy
One offer.
One clear next action.
Launch to the audience already paying attention. Bring them into one focused live session, then reuse the system for an encore instead of rebuilding the funnel.
Use existing attention
Organic Instagram calls to action brought the audience into the event.
Reduce the friction
Registration, confirmation, calendar placement, and reminders connected the next steps.
Keep the offer moving
The offer and follow-up continued beyond each live broadcast.
The launch path
The work between
“I’m interested” and “I’m in.”
The actual launch assets
Three touchpoints.
One connected experience.
Make the promise clear.
The landing page paired Wade’s introduction with one action: secure a place at the training.
Original assets from the campaign source, presented in a dimensional frame. Select an image to inspect it. The archived screens show later September dates; they illustrate the funnel rather than verify the September 3–4 results. Video shown within the registration screenshot is a still.
System walkthrough
The Scale Map · Launch system
Step 1 / 5
Activate the existing audience
Existing Instagram followers were reached with a launch message and a registration link.
What happens here
- Reach existing Instagram followers
- Share the launch message
- Post the registration link
Next handoff
Audience moves to registration
Interactive illustration of the system we built. No live contact data. Results are reported separately.
Two live sessions
One build.
A second conversion window.
September 3, 2025
First session
- Registrations
- 321
- Attendees
- 134
- Deals
- 2
September 4, 2025
Encore
- Registrations
- 343
- Attendees
- 121
- Deals
- 1
Session counts are platform measured; deals are client reported. The source also indicates 22 new encore registrations. The 321 and 343 registration figures are not added together as unique people.
The commercial result
$14,991
Three deals.
Calculated sold value.
Three client-reported engagements at $4,997 each, across the first session and encore.
Sold value
$14,991
3 × $4,997 · calculated
Disclosed card collections
$12,494
Calculated from disclosed amounts · settlement unverified
Sold value represents agreed sales, not cash collected. No paid-media return is claimed.
A launch that could run again
The launch created a repeatable path from existing audience to webinar registration, live delivery, and offer follow-up in under five days.
The encore reused the same system for a second live session without rebuilding the funnel.
What is it like to work with us?
Turning an audience into a high-ticket launch?
We can help connect the message, registration path, event, offer, and follow-up around one clear action.