Think Life Is Different
Think Life Is Different · Webinar-to-coaching funnel
A free webinar. A paid next step. A path into coaching.
For Jamil Frazier's One Day to Wealth campaign, we connected acquisition, registration, a three-day challenge, and sales follow-up. The campaign generated $46,000 in contracted revenue, with $23,000 collected, as reported by the client.
- Cash Collected
- $23,000
- Revenue Contracted
- $46,000
Campaign results
- Challenge purchases at $197
- 13
- Coaching clients closed
- 6
- Campaign ad spend
- $1,093
Sebastien’s contribution: Sebastien led funnel strategy and implementation, positioning, campaign copy, ad and VSL scripting, creative direction, CRM segmentation, SMS automation, reminders, and booking flow.
Window: March 14–20, 2025
01 / The bottleneck
Build trust before asking for a bigger commitment.
Jamil Frazier founded Think Life Is Different to help people develop greater personal accountability, financial clarity, and a different way of thinking about their future.
The campaign needed to address low webinar attendance and difficulty converting cold traffic directly into a paid three-day challenge. More leads alone would not resolve the gap between initial interest and a paid commitment.
We introduced a free One Day to Wealth webinar as the first step: give people value, then connect that experience to the challenge and the Inner Circle coaching offer.
02 / The offer journey
Four connected steps.
One clear path forward.
The webinar was not the whole offer. It was the bridge into a paid experience, followed by a conversation about longer-term coaching.
01 →
Free webinar
One Day to Wealth
A value-first introduction to Jamil's financial and mindset principles.
02 →
$197 challenge
Three days of deeper work
An accessible paid next step after the live webinar.
03 →
Sales conversation
Appointment booking
A clear path for challenge attendees to explore coaching.
04
$6,000+ coaching
Inner Circle
The high-ticket offer at the end of the customer journey.
Position the offer
Clarified the webinar hook and challenge positioning around TLID's mission, with a free entry point before the paid commitment.
Build the experience
Connected opt-in and thank-you pages, webinar and VSL scripting, ad copy, and landing-page messaging.
Connect the follow-through
Built calendar reminders, SMS and email sequences, appointment booking, and high-ticket follow-up.
03 / The turning point
The event was tomorrow.
The next audience was already there.
Paid media had generated 114 registrations on $1,093 in spend. With less than 24 hours remaining and a new target of 200+ registrants, there was little time to scale ads.
We segmented approximately 2,000 warm contacts in GoHighLevel: past buyers, Skool members, and interested leads. Then we built and tested a conversational invitation within hours.
A YES reply triggered registration, tagging, and reminders—without sending the person to another form. The client reported 80+ additional registrations in under an hour, with no increase in ad spend.
80+
SMS registrations
<1 hour
Registration response
Invitation to attend One Day to Wealth
- 01Apply registration tag
- 02Register for the event
- 03Start SMS and email reminders
Process illustration, not a reproduction of the original messages.
04 / Campaign outcomes
$46,000
Contracted revenue,
as reported by the client.
$23,000
Cash collected
The outcome extended beyond registrations: people bought the challenge, booked coaching conversations, and became clients. These are whole-campaign outcomes, not revenue attributed solely to the last-minute SMS push.
- Challenge purchases
- 13
- 13 × $197 challenge tickets
- $2,561
- High-ticket sales calls
- 10
- Coaching clients closed
- 6
The client reported $46,000 in contracted revenue, including $23,000 collected. Challenge ticket sales are shown separately.
$1,093
Paid-media spend
114
Paid registrations
$9.59
Cost per paid registration
Paid-registration cost = $1,093 ÷ 114. Registrations from the existing SMS audience are separate.
05 / What continued
Built for the next webinar,
not just the next evening.
The engagement continued beyond the launch. The client described four months of subsequent webinar campaigns, ongoing challenge and coaching conversions, and a further four-month partnership renewal.
Those later campaigns are separate from the March 14–20 results above. Their significance is continuity: the offer journey, copy, reminders, CRM logic, and booking process formed a system the team could keep refining and using.
The SMS response was the turning point. The connected acquisition and sales system was the lasting work.
06 / In the client's words
The message after the event.
Messaged on Slack
March 20 · After the event
Jamil Frazier
Founder, Think Life Is Different
“@Sebastien is the man. About a day or two out from the event he dropped a text message that had people registering left and right. Incredible.”
Early results, in the same message
“…with 13 (so far) converting to the 3 day event at $197 and 1 converting as an Inner Circle client at $6,000.”
An early post-event update, separate from the final campaign outcomes above.
What is it like to work with us?
What happens after someone shows interest?
We connect the offer, acquisition, and follow-up so the next step is clear—from first registration to a sales conversation.