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    Wave Rideshare

    MARKETPLACE GROWTH / DRIVER ACQUISITION

    A new rideshare brand. A reason for drivers to join.

    Sebastien connected a driver-first offer to acquisition and onboarding. The campaign produced 1,542 leads and more than 240 certified drivers, with the source documenting renewed confidence in expansion to additional dispatch regions.

    240+

    Certified drivers

    Select the image to view it in detail.
    Leads
    1,542
    CPL
    $2.39
    Contract extension
    4 months
    Ad spend
    $3,682

    Sebastien’s contribution: Sebastien led driver-first positioning, offer design, tier strategy, landing pages, paid acquisition, qualification, CRM routing, follow-up, and onboarding handoffs.

    The challenge

    Another app was not
    a reason to switch.

    Born in Atlanta and operating in Georgia, Wave was entering a market dominated by established rideshare platforms. Drivers needed a clear reason to consider a newer alternative—and a clear way to get started.

    The business needed more than names in a database. It needed prospective drivers to move through qualification and certification.

    The business constraint

    Earn consideration.

    Explain why the opportunity is different.

    Make the offer clear.

    Connect pay, benefits, and certification.

    Continue past the lead.

    Carry interest into the onboarding process.

    The decision

    Make the driver
    the center of the offer.

    Sebastien built the positioning around professional drivers, transparent pay, certification, and community economics. The message then carried through the landing page, qualification, and handoff.

    The original campaign creative

    Fairer economics.
    A more professional identity.

    The ads made the driver proposition visible before the application: clearer pay, recognition, and a certification path.

    1,542

    Campaign leads

    01 / The reason to consider Wave
    02 / The certification proposition

    Original advertisements from the case-study source, not newly created stock imagery. Select to inspect. Offer language is historical campaign copy; aggregate results are not attributed to either creative individually.

    The journey Sebastien built

    From a reason to join
    to a path into driving.

    01

    Make the proposition tangible

    Driver-first ad concepts and landing pages explained the opportunity and captured interest.

    Message → Interest

    02

    Qualify and follow up

    Applications connected to qualification, CRM routing, and follow-up so the next step did not end at submission.

    Application → Qualification

    03

    Hand over to onboarding

    Qualified prospects moved into the certification-team handoff, with the tier structure providing a clear progression.

    Handoff → Certification

    Illustrated process based on the documented project. Stages are not measured conversion rates.

    System walkthrough

    Wave · Driver acquisition system

    Illustrative demo

    Step 1 / 5

    Position drivers as professionals

    The offer centered on professional drivers, transparent pay, and certification tiers rather than gig-work supply.

    What happens here

    • Define the professional-driver positioning
    • Clarify transparent pay
    • Structure the certification tiers

    Next handoff

    Clear proposition moves to creative

    Interactive illustration of the system we built. No live contact data. Results are reported separately.

    The reported outcome

    240+

    Certified drivers.
    Beyond the lead count.

    Driver leads
    1,542
    Cost per lead
    $2.39
    Ad spend
    $3,682
    Contract extension
    4 months

    Campaign results cover acquisition and certification; regional expansion is described as a planned next step.

    The supporting numbers

    1,542
    Leads
    $2.39
    CPL
    $3,682
    Ad spend
    32.4%
    Opt-in rate

    The campaign produced 1,542 leads on $3,682 in ad spend at a $2.39 calculated CPL.

    It also reports 240+ certified drivers, a 32.4% opt-in rate, an 83.6% form-completion rate, and 1.3x ROAS.

    83.6%
    Form completion
    1.3x
    ROAS
    4 months
    Contract extension
    240+
    Certified drivers

    A larger driver network. Confidence to expand further.

    Wave’s Georgia operation needed more than a stream of applications: it needed certified drivers and an onboarding process that could support regional growth. Sebastien connected positioning, acquisition, qualification, CRM routing, and the certification-team handoff into one repeatable path.

    The Gamma case study links the campaign to a larger certified-driver network, a four-month contract extension, and renewed confidence in expansion to additional dispatch regions.

    Operating foundation
    Atlanta / Georgia

    Atlanta origins and an active Georgia platform, as described in the source.

    Campaign outcome
    240+ certified drivers

    Driver onboarding added operational capacity beyond the lead count.

    Expansion direction
    Additional dispatch regions

    The source records renewed confidence in regional expansion, alongside the four-month extension.

    The source does not name the additional regions, provide a location count, or confirm launch dates. This describes expansion confidence and direction—not a claim of completed launches in specific markets.

    View the source case study →
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