Experiential Hospitality / Education
A stronger system behind a $105K month.
The offer was already there. We connected webinar delivery, sales coverage, and follow-up so the business could do more with it.
$30K → $105K
Cash collected in the documented 30-day comparison.
Results reflect the combined engagement, as reported by the client.
Our contribution: Sebastien led the webinar funnel, follow-up automation, sales-capacity expansion, and implementation.
01 / The business
An established offer.
A limited path to buying it.
The Experiential Hospitality Masterclass brought Isaac French’s experience into a $6,000 education offer. The work was about strengthening the journey from interest to a sales conversation.
The engagement covered the education and masterclass revenue system. It did not contribute to the resort sale.
Sales depended on the founder.
Isaac handled sales calls with limited coverage. More demand would put more pressure on the same person.
The webinar depended on manual work.
Two live StreamYard sessions per month limited how often prospects could enter the experience.
Follow-through was not standardized.
Calendar adds, reminders, qualification, and preparation needed to work together after registration.
02 / The decision
Build the capacity to follow through.
Then give the offer more room to grow.
More webinar sessions alone would have created more work for the founder. We treated delivery, qualification, sales coverage, and reminders as one connected system.
03 / What we built
Three changes.
One clearer path to revenue.
Experiential Hospitality / operating model
Growth without every step returning to Isaac.
Isaac French
Founder expertise. A $6,000 masterclass.
Three connected layers
01 / Delivery
Recurring WebinarJam sessions
An evergreen registration and preparation path.
02 / Attendance
Calendar + SMS + email
Reminders and pre-call resources connect the next step.
03 / Sales coverage
Setter + second closer
Qualification supports a clearer sales handoff.
Illustrative reconstruction of the documented operating changes. The $105K result reflects the combined engagement, as reported by the client.
04 / The documented result
$105K
Cash collected. Up from $30K.
A 30-day comparison, as reported by the client.
+$75,000 cash collected · 3.5× the starting amount
Beyond the number
More capacity.
Less work coming back to the founder.
The operating change mattered alongside the cash collected: a repeatable webinar, wider sales coverage, and a more consistent path after registration.
Webinars
Before
Two manual live sessions per month
After
A recurring webinar system
Sales
Before
Founder-led calls with limited coverage
After
A dedicated setter, second closer, and qualification
Follow-up
Before
No disclosed automated reminder path
After
Calendar adds, SMS/email reminders, and preparation
What is it like to work with us?